A brand-new red and white candy stripe store has recently opened up among Notting Hill’s vibrant façade in London. This is the first physical location outside of India for the Ayurvedic beauty brand Kama Ayurveda.
The two-story store has the brand’s best-selling items in addition to two treatment rooms where customers can experience the characteristic head and facial massages, a tea section, and a tridoshic (balancing all three doshas) menu.
November is when the business will officially open. The creator of Kama Ayurveda, Vivek Sahni, notes the value of an in-store experience, saying, “We started our R&D in 2017 but the pandemic set us back a few years.” For the first ten years following its 2002 start, the brand adhered to the shop-in-shop model. It eventually launched its first standalone store in Khan Market, Delhi, in 2012. There are currently 75 shop-in-shops and 64 stores in India.
Additionally, Kama Ayurveda has partnered with British shop Harrods, and in October, the renowned luxury department store will open a counter for business.
32 goods, including their “pure Ayurvedic heroes” like kumkumadi, bringadi, urjasura, and amarrupa, will be on exhibit in the London stores first. In fact, certain items have been improved in consideration of the UK climate. For instance, the night cream is heavier and thicker, according to Vivek.
Vivek explains his decision to locate the first international store in London, saying, “The UK is a very good test market because it’s multicultural and a great tourist hub with people from all over the world all year long.” It is also a capital for businesses. Since you are considering a variety of skin tones and ethnicities, this is an excellent place to start.
Even if not everyone in the UK is aware of Ayurveda, Vivek says it’s crucial for us to target a market that is already open to natural, organic products because it’s a highly developed market.
