In an effort to spur growth, the footwear and accessory firm Dune London is expanding internationally more quickly.
According to the corporation, overseas sales currently account for 26% of overall sales. Dune, which has 131 franchise locations and 48 stores and concessions around Europe, is expanding in both new and existing markets.
According to the brand, its new online partnership with Nordstrom and Dillard’s in the US has gone above and above expectations, with customers especially drawn to its high leg boots and event wear styles.
Dune has been operating in the Middle East, a large franchise market, for 15 years. As of right now, the company has 65 stores there, with ambitions to build 10 more in the upcoming year. Saudi Arabia will be Dune’s main emphasis, as the company plans to launch its first Dune London accessories store in Riyadh early this year.
Nigeria’s Lagos hosted the opening of Dune’s first franchise location in 2022, and the country will welcome the opening of four additional locations in the upcoming year. In Pakistan and India, where the company presently has three and thirteen stores, respectively, there are also plans to open further locations.
Apparel, the franchise partner of Dune London, has revealed plans to launch a first store in Egypt.
