Leicester’s very own Chaiiwala, an independent fast-casual restaurant brand, is on the cusp of an extraordinary global expansion, thanks to a strategic partnership recently unveiled with the prominent investment firm, Lote Global.
This collaborative effort aligns seamlessly with Chaiiwala’s long-term vision of fortifying and expediting its growth, both domestically and internationally, with a target of reaching an impressive 500 stores. The primary focal points for this expansion will be the United States, Canada, and the Middle East, regions that hold significant growth potential for the brand.
In order to facilitate this ambitious global expansion, Chaiiwala is steadfastly committed to elevating its operational prowess, fortifying its supply chain capabilities, and enhancing its digital footprint within these chosen markets. Currently boasting an impressive portfolio of 90 stores across the globe, the brand is poised to reach the remarkable milestone of 100 stores by the year’s end, with exciting new openings already on the horizon in the UAE and Canada.
Chaiiwala, which originated in Leicester back in 2015, has garnered attention for its unique fusion of authentic Indian street food infused with a Western twist. The brand has masterfully adapted to various formats for its stores, including prime High Street locations, compact kiosks, and retail park units. Notably, Chaiiwala made history in the UK by becoming the first Drive-Thru establishment to serve delectable Indian street food, a feat achieved with the opening of its Bolton store last year.
Muhummed Ibrahim, the Chief Executive Officer at Chaiiwala, expressed his enthusiasm for the partnership and its potential to impact the Indian street food market significantly. He stated, “We are thrilled to welcome Lote Global to our team as we solidify our position as the premier Indian street food business and prepare the Chaiiwala brand for its next global chapter. By collaborating with the Lote Global team, we believe we’ve found the perfect partner to expedite our vision of reaching 500 stores by 2026. The extensive experience and knowledge of the Lote Global team in key growth markets, such as the USA and the Middle East, will be invaluable as we embark on this pivotal phase of our journey. We have already laid the groundwork for our expansion in these crucial markets and have confidence that our partners will help us seize the significant global opportunity that lies ahead.”
Wasim Choudhury, Chief Executive Officer of Lote Global Investments, echoed the sentiment, stating, “We are thrilled to have partnered with Chaiiwala to help take the brand to the next stage of its growth story. Lote Global is focused on supporting the Chaiiwala team to build on its successes and drive geographic, format, and channel expansion. Our investment is a demonstration of our belief and confidence in Chaiiwala and its potential to become a truly global brand.”
In concluding this landmark partnership, Chaiiwala was advised by KPMG (CF and Tax), Freeths (Legals), and GT (VDD), while Lote Global received counsel from PwC (Financial DD and Tax DD), Addleshaw Goddard (Legal), OC&C (Commercial DD), Cross8 (Corporate DD), and Al Maqasid (Shariah DD) as part of the deal. This strategic alliance promises to propel Chaiiwala into a new era of global prominence in the fast-casual dining industry.
